Center & Other Research

Impact of Alcoholic Beverage Warning Labels

Description:
Survey data analysis produced more definitive answers as to whether warnings on alcoholic beverages have preventive effects by (1) studying mechanisms of influence in target groups of men and women under 40, which produced findings bearing on label improvement, and (2) testing predictions of diffusion theory, specifically, differences in adoption rates for various outcome variables, e.g., beliefs, attitudes, and behaviors, across various demograpic subgroups. Moreover, the investigation assessed the policy context and potential indirect effects by continuing to survey public opinon regarding alcohol control policies and by doing content analysis of alcohol warning-related entries in five national newspapers.